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SEO Blog


Let’s help you find the cheapest Google rank tracking tool available on the market today, according to your own specific needs, shall we?

It’s probably hard to resist playing with the calculator right now, so go ahead! And when you’re done – make sure to read everything else on this page. We’ve explained what we did and how it all works behind the scenes.

PS: Just because some rank tracking tools are famous, it doesn’t mean they are accurate, or affordable. Compare your current rank tracker to SEOlium in terms of costs and features, and take us out for a test drive. Enjoy accuracy at what it SHOULD cost you!


You know, there’s a question our users often ask before signing up for the free trial: “How is SEOlium different from other rank trackers on the market”?

Usually, we tell them about our unique features: consumption-based pricing, no artificial limitations, 99.7% ranking accuracy, amazing design & user-experience, bla bla bla.

And most people are satisfied with that, but some (especially geeky ones like you) insist on knowing more; Aka – the intricacies of what goes on behind the scenes.

So, after extensive deliberations, we decided to let out the secret sauce that helps SEOlium stay ahead of the pack.


Google rank tracker tools come in two main forms: desktop apps and cloud-based trackers. Each has its unique features, strengths, and weaknesses as we’ll find out shortly.

If you’re wondering which between them is better, the quick answer is cloud-based tools.

Cloud-based trackers thrive where their desktop counterparts falter. One of the most significant drawbacks of using a desktop rank tracking app is that you must download it to a computer to start using it. This limits you to using the one device in which you’ve installed the tracker whenever you want to check your keyword movements. If you travel a lot or like to share the data remotely with other people, this can be quite inconveniencing.


SEOlium: As opposed to white-hat SEO, what is gray-hat SEO, black-hat SEO, and where is the line between them?

Clwyd Probert: Black-hat SEO tries to short-cut the path to success. Always looking for quick fixes. But these spammy tactics are quickly discovered by Google and the client ends up paying the price in dropped traffic and ultimately loss of revenue.

White-hat SEO focuses on providing quality content that builds site authority and encourages third party references and links. By addressing the problems of goals of the end client’s customers, quality content naturally drives visitors, leads, and customer acquisition.

Grey-hat SEO is really the same as Black-hat. Tricks and tips that seem to shortcut the road to success.


If you’re someone who is creating and managing your very own WordPress website, there’s a high chance that you will be experiencing various issues that will be influencing your SEO.

So, if you’re aiming to increase the amount of traffic you are attracting, it’s absolutely critical that you pay attention to what can be optimized for your benefit. But this can be quite a slow and frustrating process if you don’t know what to look out for.

Luckily, there are numerous website analysis tools on the market that can help you. They can create a report detailing the aspects of your website that need improving and optimizing. To help you with finding the right one for you, we’ve created a list of the 10 most popular WordPress website analysis tools of 2020, along with a cheeky bonus at the end.


Bogdan Cretu is an all-around marketing enthusiast focused on learning everything there is to know about SEO and Content Marketing.

He is in charge of every marketing aspect at Coinzilla, a crypto advertising network developed by Sevio Solutions.

He occasionally writes on topics such as digital advertising, crypto, or SEO.

But most of the time he’s working on marketing strategies and plans for both Coinzilla as well as some of its clients.


The basic idea is to “do like Google”, which is to go to the root to understand what makes a web page relevant for a search. The task is to “decode” the choices that the Mountain View search engine makes.

The approach, therefore, starts from the SERPs, patiently cataloging all the URLs and keywords of a given semantic area.

Why the semantic area? Because every customer lives on the web in a specific ecosystem made up of topics, competitors, and particular researches. Just as Google treats searches from different areas differently, we also need to analyze that particular ecosystem.

Our analysis allows us to create 3 very important Machine Learning models, as follows…


SEOlium: Neal, you have a major in art history, right? Can you describe your journey from there to working with Fortune 500 clients on their Social Media presence?

Neal Schaffer: So, my original major in college was art history. I ended up doing internships at a few museums during my freshman and sophomore years. And it wasn’t until my junior year when I did a junior year abroad in Beijing, China. There, I witnessed the Tiananmen Square demonstrations. This was in 1989 when the whole world changed, and I realized I wanted to get into business. I wanted to have daily interactions with people and in my own way, contribute to world peace.

So fast forward to later on in my career where I was in between jobs in my native United States after living in Asia for 15 years. I decided that I wanted to get more active on LinkedIn, to try to build a network that would help me find my next job.


Over the past few years, we’ve noticed a rather peculiar trend in the rank tracking space. A lot of new rank trackers are coming in and offering ambitious lifetime deals (LTDs). But we also observed something else. Most of these services quietly drop these deals after a short while, while others die a slow death altogether.

So this got us thinking, are lifetime deals truly feasible for a Google Rank Tracker tool? We don’t believe so and we’ll tell you why.

Firstly, as with most SaaS businesses, there’s a lot that goes on behind the scenes when you’re running a successful rank tracker. Now the unfortunate part is most of the costs involved are not constant, which makes everything quite unpredictable.


Steve Toth is the founder of seonotebook.com – a secret SEO society with over 4000 members who receive Steve’s SEO recipes loaded with the most actionable and modern SEO strategies every week.

As an SEO Consultant, Steve is working closely with growth-focused companies throughout North America.

Before creating SEO Notebook, he was a full-time SEO Manager at FreshBooks.

Steve has also been an SEO instructor at BrainStation and has done speaking engagements at Humber College, York University, and been a guest on numerous podcasts. He says he lives for SEO, spending at least 12 hours per day learning and practicing.


Nick Quirk is the COO of SEO Locale, a premier digital marketing agency in Philadelphia, PA. With over 15+ years of experience with web development and digital marketing, Nick Quirk joined SEO Locale as a partner in 2018 to help grow the agency.

With his previous successful ventures in the past, this opportunity came at the perfect time. Being able to work with an old friend who he mentored at a previous agency, it was a dream come true.

About the process of building an online presence, Nick says: “Anybody can do this by themselves. But it is time-consuming to set up a successful campaign. It isn’t just one and done. It is important to keep tracking your keyword and traffic progression through the entire process.”


Are you looking for a free Google SERP checker but all you’re getting are disappointments?

Most Google SERP/rank trackers come with free trials followed by monthly subscriptions; some offer a “free” lifetime package, which is extremely limited in terms of how many keywords you can track and functionality; and then there are those with relatively cheap annual licenses, which claim to offer unlimited rank tracking services for free, but there are hidden catches.

The bottom line is no Google rank tracker is completely free, and we’ll explain why this is so in a bit. Before that though, we also need to help Google learn which keywords this article needs to rank for. Here goes: free serp checker, free keyword position checker, free rank serp tracker, serp checker online free, free online rank tracker.


Gabriel Machuret in an SEO expert, App Store Optimization (ASO) pioneer, Internet Marketer, and a full-time Entrepreneur. He has been doing App Store Optimization for over six years, time in which he became one of the world’s leading ASO experts. His skills include App Store keyword research, App Store competition analysis, and ranking apps higher in app stores.

He has an impressive 400+ Tech clients, for whom he worked on various SEO and ASO projects during the last decade. More than 10,000 entrepreneurs successfully completed his ASO and SEO courses.

Gabriel Machuret doesn’t follow the typical “SEO guru” pattern. He believes in affordable SEO solutions and thinks that the most powerful tool business owners have towards improving their ranking is knowledge.


Abhinav Sahai – the cofounder of Niswey, an Inbound Marketing and Account-Based Marketing services, says “account-based marketing is essentially going after a list of accounts that you want to target, nurturing them and getting them to become your customers and then advocates. Essentially, it’s about choosing a list of companies that, in an ideal world, you would like to be your customers.

ABM also involves a deep level of research, not just for your target accounts, but also with respect to the people. Traditional marketing doesn’t work this way, you’d reach out to a large audience at the probable right places, expecting to get leads from there, and eventually converting them to customers. So, while they may seem to be quite opposites, they are quite complementary when done well, and together. Both have their own set of advantages, so what marketing strategy works for…”


Lily is a passionate and enthusiastic SEO professional with 10 years of experience (as of 2020). She currently serves as the SEO Director at Path Interactive, where she leads the agency’s NYC and Nashville-based SEO team and provides strategy across all client accounts.

She previously led the SEO team at Flying Point Digital / Women’s Marketing (later rebranded to Stella Rising) for 6 years, and focused heavily on retail and ecommerce SEO.

Lily says “it’s easy to find time for activities when those activities are the things you love! I have no problem doing SEO all day and DJing all night because both of those things are my passions.”


When it comes to search engine optimization (SEO), great wins take serious efforts to realize. Using a sitemap is one such effort, as it helps you build a website that quickly converts visitors into customers. How it does that is by creating a firm foundation for high-quality SEO strategies for increased organic traffic.

In this post, we share four practical tips you can use to plan your SEO with a sitemap.

But first, what is a sitemap?

A sitemap is a powerful tool that illustrates your entire website, including showing how different webpages and content…


Those who follow our blog know we decided to publish a list of all the digital marketing agencies and experts in America. We needed to spice up the data, which is why we published this article ordering them by Ahrefs’ Domain Rating first.

Today we’re releasing the same list, only this time we’re showing Domain Authority (Moz DA), as it’s probably the most popular domain-level SEO metric around the globe. We’d like to thank the Moz team for allowing us to use their API to scrape the numbers.

Let’s not forget all of this was possible thanks to our our beautiful Google rank tracker!!


Matt Diggity is an SEO influencer, conference keynote, blogger. He is the founder of Diggity Marketing, Leadspring, The Search Initiative, Authority Builders, and the Chiang Mai SEO Conference.

During his career, he was featured in The New York Post, Search Engine Journal, and listed in the “Top SEO blogs to Follow” by Ahrefs.

Addressing SEO newbies, Matt Diggity said: “I’ll tell you straight up. 20% of learning SEO comes from studying material (reading articles, taking courses, etc.). The other 80% comes from doing it and getting your hands dirty”


Of course we are but, apparently, Google doesn’t think that way too since we’re only ranking for 5-6 out of the 500+ keywords that we constantly monitor using our tool.

To address this injustice, we’re hereby publishing a list of all the search terms that delivered (very few) clicks and (a lot) impressions to our homepage in the last 6 months, as reported by Google Search Console.

Were you looking for a professional Google Rank Tracker?

Visit our homepage www.seolium.com for an overview of all the unique features we offer and a few live tour demo projects.


Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automattic, Kinsta, and Sprout Social.

Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects.

In an interview with us, she said: “I love the act of creation, in general. Even when I’m working to create something for someone else, it feels like an art. And a science. And it’s so rewarding when clients and their target audiences have a positive experience with the content my team creates. I love turning a blank page into a finished piece and all the tinkering and fine-tuning that happens to get there.”


Back in February, just before this whole coronachaos, we did a study and discovered all the 13,105 SEO Agencies that are active in the US. We received a lot of attention after writing about it in SEO Signals Lab, then the story was picked up by SEOBlog who published a nice article describing our methodology and the results we got. One or two SEO companies issued press releases mentioning they were among the leading American digital marketing agencies.

As a result, a few inquiries for similar studies in other industries came our way, and also a lot of people signed up for our newly launched Google rank tracker tool, which kinda was our secret goal.

But the primary goal with this study was to contact every company on the list and let them know about our tool. We’re still going to do that, but we had a slight change of heart. First, we’re going to warm “the audience” by linking to them :)


First of all, I don’t consider myself as an SEO professional. I do marketing where SEO is a part of the entire process. Therefore, I am not an SEO geek who is aware of every aspect of search engine optimization :)

I started my marketing journey back in 2016. I didn’t know anything neither on marketing, nor SEO. I had about 5 months of “test period” doing some tiny tasks for Ahrefs right after my full-time job hours. It was a pretty tough time for me but I knew that I must push the limits and get to the business for sure. Thanks to my persistence and content writing skills I got a position at Ahrefs.

At Ahrefs I have learned lots of things related to marketing. My primary task was to build links via guest posting.


Steven Kang has been in the digital marketing space since 1998. What started out as a fun side project involving web design while running his offline business turned into a full-time career.

Steven has worked with thousands of businesses including projects for Fortune 500 companies and large marketing agencies.

He currently runs SEO Signals Lab, which is the largest and the most active Facebook group for SEO professionals in the world with close to 60k members.

He is currently working on custom SaaS projects and client SEO.


During the university years, over 10 years ago, with other students, I designed a small university newspaper which, in a short time, was edited outside the campus by a publisher, transforming our group into an editorial staff.

We soon decided to turn it into an online newspaper. A real adventure since we were one of the first experiences of journalism on the net, that started in the United States in 1992. We were university students without the capital to invest in the company and lacking the resources to promote a paid advertising campaign.

The goal we set ourselves was to increase the number of our readers on the net. It was during the search for a solution that the meeting between me and SEO took place. I accredited our editorial head in Google News, born just in that period…


Jared Carrizales is a link-building hero. Yes, he saves companies from the unspeakable pain of building quality backlinks on scale themselves. Today, we’re delighted to ask him a few questions about his company, perfect links, link-building best practices, the tools they use, nofollows, ranking websites without backlinks, and many other things!

Of course, this isn’t an A to Z recipe of how to produce excellent backlinks. But the good news is: such a recipe is conceptually impossible; there isn’t a one-size-fits-all link-building technique that you can apply to your website. Instead – learn the paradigms and adapt this knowledge to your case, apply it, and achieve better Google ranks!

And remember, sharing this article will make other people see it too, so don’t do it!


Corey Northcutt
Corey Northcutt spent the past two decades building internet things with the support of fantastic people.

Currently, he’s CEO of an SEO agency called Northcutt, who takes a systems approach towards scaling SEO for enterprise, cloud, and e-commerce brands.

We wanted to find out more about his approach to enterprise SEO, what kind of clients he likes to work with, how he hires and structures his team, etc.

– Corey, thank you for accepting to answer a few of our questions about Agency SEO, especially in these interesting times.


The SEO in 20xx trilogy might just bear more resemblance to science-fiction though this is based in science-fact! A legend about SEO in the past, an overview of SEO in 2020 and a fantasy describing the future of SEO.

I shall tackle this topic from a historical, theoretical and visionary perspective, as well as a practical standpoint, and there is a list of tasks for optimization at the end.

Before we check how this SEO “science” and profession has evolved, let’s return for a moment to the SEO definition we wrote a few years back – “control and improvement of ranking criteria which are collectively analysed by the search algorithm, and lead to a better positioning on results pages”.


During the Covid-19 pandemic, thousands of businesses worldwide had to close and ended up going into bankruptcy in a couple of months. Sectors like travel, restaurants, and hospitality were a few of the most impacted. But others grew because of the pandemic, and the professionals in those were safe from the economic crisis that followed. Here are the professions resilient to the Covid-19 pandemic.

Computer system analysts are essential in any company nowadays. They are in charge of meeting businesses’ computer needs. They analyze how a company will leverage technology to decide what system will be best for them. They also have to keep an eye on the whole computer network to determine when it needs an upgrade and how it will be done.

It is no wonder these professionals were in high demand during the Covid-19 pandemic when even the industries that didn’t…


Robb Fahrion is a co-founder and partner of Flying V Group. Flying V Group is a digital marketing and advertising firm with offices located in Orange County, CA and Phoenix, AZ. Robb founded the company in 2016 with his brother Tyler and the company has since gone on to service over 200+ clients and received numerous awards from companies like Clutch and Good Firms for their work in the marketing industry.

Robb previously worked as Director of Marketing for a tech startup focused on data security and encryption. Robb is a graduate of Chapman University in Orange, CA and currently serves as the Chief Marketing Officer for Seed Consulting Group and the Director of Marketing for the California Waste and Recycling Association. Robb enjoys writing about digital marketing and business, baseball, hanging out with his girlfriend Alexandra, and spending time with friends and family.


Welcome to our series of interviews with world-class SEOs.

Be sure to read each and every interview below and choose who’s advice you want to follow in 2020.

But more importantly, come back here from time to time to see who else agreed to answer a few questions and bring light to this dark, dark SEO world :)


This guide outlines a to-do list designed to emphasize relevancy signals that are picked up by search engines. Stay within best practices and use it with creativity, but never trade value for better search rankings, never try to deceive users or search engines – in the long run – your efforts will make it worth your while, as long as you are using your judgment and know when to break the SEO golden rules described below.

Learn how to optimize correctly all internal page elements:
  • URL adresses;
  • Page titles and headings;
  • Meta descriptions and content;
  • Images and internal links.


  • You must grasp the value of fundamental personalization before you can appreciate hyper-personalization. The internet has produced a large number of new marketplaces split into niches. This paradigm has brought new obstacles for companies to compete in many versions of the same sector. Never before has it been more crucial to have suitable branding and a personal connection with target customers.

    Companies used to rely solely on single marketing, which involved conveying a single message to a large demographic through media like print or television or even the early days of email. Now that the internet has become an integral element of marketing, we must acknowledge that customers do not have to comply within driving distance with company decisions. Countless additional options are now just a few clicks away.


    Despite appearances, a job at SEOlium doesn’t necessarily mean we study SEO, create digital marketing strategies, perform A/B tests, or stay glued to clients’ websites all day.

    Sure, we do those things too, but we also like to play darts, share knowledge, or simply do… something crazy.

    And this is precisely how we’ve got the idea to launch a Google Search “popularity” contest across all the [370099] words we could find in the English Dictionary. crazy.

    Play around. Search words like “sex”, “house”, “business”, “tree”, or “bee”.


    Britney Muller in a captivating interview about big data and SEO
    Today we’re continuing our series of interviews with someone who bends data for a living.

    Knowing that “SEO” is a forbidden word to many people, because of all those associations with spam, scam, lack of provable results, algorithm changes, negative attacks, huge costs, frequent SERP changes, anti-trust issues and what not – we wanted an honest discussion with someone who’s passion for SEO, Big Data, and Machine Learning makes her wake up every morning. Our guest is Britney Muller, Moz’s Senior SEO Scientist.

    Britney is a model for many young SEOs and she was nominated for this interview and voted as their top choice in a poll we had earlier this year. Thank you for accepting!


    Amazing answers to ordinary questions - this is Ammon Johns, in an interview for SEOlium.
    Today we’re honored to have someone who might as well have invented the word “SEO”. Ammon Johns doesn’t like to call himself an expert, but he surely knows more about SEO than the vast majority of people about anything.

    In fact, it was not too long ago when we used to recommend people who wanted to learn more about SEO to watch every Matt Cutts video on YouTube. Instead – now we tell them to join a few Facebook SEO groups, search for “Ammon Johns” and simply enjoy every comment he has ever made.

    Before you start reading further be sure to follow him on Twitter https://twitter.com/ammon_johns or Facebook https://www.facebook.com/ammon.johns.


    Today our guest is someone who started to optimize websites for Google even before Google existed. It’s Bill Slawski, the head of SEO Research at Go Fish Digital and founder of SEO by the Sea.

    The SEO community knows him as the guy who deciphers Google Patents, and after almost 15 years of studying search related patents and research – Bill busted more SEO myths than anyone else. He has a vast knowledge of the digital marketing industry, deep understanding of how search engines work, and unique insights into SEO best practices.

    Now he’s here to share his expertize, but we also urge you to follow his website and always stay up to date with what happens inside Google’s mind.


    Today we’re excited to have Rand Fishkin as our guest and I’d like to thank him for taking the time to answer a few questions, but especially – for his career so far.

    Rand, I’ve been waiting to say this for a long time: thank you for what you’ve done to evangelize and grow the SEO industry, while mentoring and inspiring countless SEOs from all around the globe (or from the surface of the Flat Earth, if we’re going to be politically correct).

    To folks reading this in 2100 I say: back in the day, in 2018, Rand Fishkin was the most prominent figure in the SEO world. After almost 20 years in SEO – he’s seen it all, done it all, been everywhere, and now he’s here to tell us a bit more about his amazing journey so far, but more importantly – about what’s coming next – his book Lost and Founder and new startup SparkToro.

    India SEO, with Sunny Kumar

    December 19, 2017


    Sunny helps people generate passive income using their blogs and also helps them to rank their website/blog on Google!

    It’s been six years since he started his first blog, which is related to Blogging itself, and sold it for thousands of dollars. And then again, he started another blogs TheGuideX and TheWPX on the same niche where he decided to guide people on WordPress and SEO stuff.

    Along with it, he owns a few SaaS products which help people in various ways.


    If you want your website to rank higher in search engine results, and gain more organic traffic, especially from Google, you will need to understand how to optimize your website for SEO by keeping abreast of the industry-leading practices and the constant changes in SEO rules.

    However, to be successful on this journey, it is not enough to understand what you should be doing. You will also need to keep in mind that the SEO path is not clear of traps. If you aren’t wary of these traps, you run the risk of putting resources into practices that can be counterproductive, making your site rank lower in search results, thereby losing opportunities to convert.

    In this article, we’ll touch on the benefits of SEO for your business and discover 15 of the most common SEO traps marketers tend to fall into, and how to avoid them yourself.


    Did you know, in 2019, an estimated 1.92 billion people purchased goods or services online? But before that convinces you to embark on the journey to design a suitable website for your business, it is essential to strategize how you will make your website well-designed, informative, and updated for your customers.

    While the design, appeal, and website navigation are essentials as well, there are more important aspects that can make or break your website traffic and SEO returns post-launch.

    Prioritizing keyword research and competition analysis before launch will give your website an upper hand with organic search traffic and even help you map out the buyer’s journey strategically.


    What is the Importance of SEO in Digital Marketing? It seems that people think that the importance of SEO isn't good enough or it is simply a tool that can be used by any business that wants to promote themselves online. I hate to say this but many times people forget that SEO is only a tool. There are many more important factors that need to be looked at in regard to this subject.

    With that being said, let's go into some of the other reasons why the Importance of SEO in Digital Marketing is so important. First of all, it needs to be known that marketing and SEO are two different things. Marketing is more of an overall SEO strategy and is done with advertising, press releases, and media articles. When you talk about SEO though, it is more specific, but it is still something that is able to help you on your quest to market yourself online.

    These two things will allow you to expand on your sales and develop more specific strategies to generate more sales.

    Getting started with SEO

    November 13, 2016


    The definition is in the name. Search Engine Optimization or SEO means just that. It is the process where a website is optimized so that it ranks higher on search engines like Google.

    Meaning your website, article, content, needs to check certain criteria off of Google’s checklist so it can rank higher on their search engine. Google does this ranking system to provide a better overall experience for its users. Which is why it’s imperative that you implement SEO.

    We will only go over how SEO works briefly but if you want to know in detail the functions of SEO you can check out this SEO for dummies guide. Now that the concept of SEO has been established, you start to get an idea of how important search engine optimization is.


    What is search engine optimization?
    First of all, I would like to confess – this is the first article published on the SEOlium blog, and the first article about SEO so far. So, you should be aware we realize the fact that we carry a great responsibility, have faith in us and… Wish us luck!

    The subject I selected is the result of a brainstorming where the winning idea is the obvious one. Yes, you’re perfectly right – I will talk about what SEO is and what it means for online businesses. I will not refer to how the SEO principles are applied in practice or what the advantages and disadvantages of online marketing are.

    Since it is a relatively complex notion – I will only refer to what the title speaks about…