Think of this as a "Travel Agency Of The Month" contest. Except here, a jury didn't get to choose who gets what. This time, we allowed all the 135,884 people living in Santa Barbara to be jurors by picking up various signals they created, including reviews, online & offline sentiment metrics, citations, Google search result rankings, links between websites, brand mentions, social media activity, and more.
Essentially, this competition focuses on the passion for trip planning, travel experience & specialized knowledge, affordability, but mostly - overall customer satisfaction. We discovered and reviewed all 103 travel agencies in Santa Barbara, then shortlisted 20 (online travel agencies, travel bureaus, tour operators, business/leisure/niche travel agencies, etc.). Finally, we ranked them based on their customer service, reputation, range of services, and value for money.
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Updated: April 26, 2024
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