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Should I add schema.org markup on my videos even if they’re on YouTube?

Should I add schema.org markup on my videos even if they’re on YouTube? - answered by Matt Cutts

Matt's answer:

MALE SPEAKER: Today’s question comes from Phoenix. The question is, rich snippets are automatically added to SERPs– that’s search engine result pages– for video results from YouTube. Is it recommended to add schema video markup onsite in order to get your page with embedded video to rank in SERPs in addition to the YouTube result, or is this redundant? So this will be a quick Webmaster video answer. I checked with webmaster trends analysts, and they said, yes, please get them to add the markup. In general, the more markup there is, schema video, or whatever, the easier it is for search engines to be able to interpret what really matters on a page. The one thing that I would also add is try to make sure that you let us crawl your JavaScript and your CSS so that we can figure out the page, and ideally, crawl the video file itself so that we can get all the context involved. That way, if we can actually see what’s going on on the video play page, we’ll have a little bit of a better idea what’s going on with your site. So yes, I would definitely use the schema video markup. Hope that helps.

by Matt Cutts - Google's Head of Search Quality Team


Original video: