Today we are going to talk about the impact of server location on Google rankings
Way, way back in the dawn of Google, you know it was funny because people would rank in different countries based only on the tld. So, .fr meant that you were French but that’s all that they knew. Back in 2000-2001 time frame, we started to look at where is the server located, it’s IP-address, to say “well, it doesn’t end in .fr but it is located in France, according to it. So maybe this is really useful for French users”. That’s the primary way you have an impact on Google’s rankings.
If you’re just in the US, your site is in the US and you have never been outside the US, you might never notice any of these factors. But where your server is located, whether it’s in the US or France, Germany or Britain or Canada or anywhere else can determine our rankings. For example if you go to google.com and you type in “bank” you get different results than if you go to google.com.au and you type in “bank” or google.co.uk and you type in “bank”.
And server-location in terms of IP-address is a factor in that.
by Matt Cutts - Google's Head of Search Quality Team