How long do Google penalties last? Does a penalty expire?
Wrong email or password! Try one more time.

Forgot password?

An account with this email already exists.

An email with a confirmation link has been sent to you.

Did you forget your password? Don't panic. Enter your email address,
and we will email you a link where you may create a new password.

If this address exists, we will send you an email with further instructions.

Back to authentication

When do Google penalties eventually expire?

When do Google penalties eventually expire? - answered by Matt Cutts


Essentially, if you’ve removed all the “spam” and currently follow the quality guidelines to the letter – any penalty that might be in place (either algorithmic or manual) would eventually expire. If it’s an algorithmic penalty – it will be lifted as soon as Google re-crawls, re-indexes and processes the data within the algorithm. If it’s a manual penalty – it might take more time, especially depending on the severity of violations. But in this case – you can submit a reconsideration request, which, if granted, would lift the penalty instantly.


Matt's answer:

Is there a thing like a permanent Google penalty for sites, or if the necessary fixes were made according to Google guidelines, the penalties are lifted in all cases?


Let me back up a little bit and talk about algorithmic versus manual. We have confirmed that Google’s Webspam team is willing to take action manually. For example, if we get a spam report, off-topic porn, things like that. But, of course, we also take that data and try to use it to improve our algorithms. So the engineers write classifiers for content spam and keyword stuffing and poking and sneaky JavaScript redirects. If your site is affected by an algorithm, whatever the characteristics are that are flagging or triggering or causing us to think that you might have keyword stuffing or whatever, if you change your site, then after we’ve re-crawled and re-indexed the page, and some period after that when we’ve re-processed that in our algorithms, for the most part, your site should be able to pop back up or increase in its rankings.


Now on the manual side, as far as I can think of, the vast majority of the time what we try to do is we try to have, essentially, a time out. So if it’s hidden text, you might have a penalty for having hidden text, and then after, say, 30 days that would expire. And then if you’re doing something more severe, if you’re doing some cloaking or something really malicious, that will last for a longer period of time.


Eventually all penalties expire


We try to write things such that if you improve your site, if it’s affected by an algorithm, or even if you’ve done something within your site, eventually that would time out. Of course, at any time you can do a reconsideration request. And if you’ve been affected by a manual penalty, then we’ll investigate. And if we think that it’s sufficiently within our guidelines, then we can revoke that and your site will immediately be resolved and not have to worry about that particular penalty.


Let me just take this opportunity to mention that if you do a reconsideration request, at least right now, we’re checking against whether you have a penalty that’s in place manually. That is, someone has taken an action to say “this is a violation of our guidelines”. And so we check against that list. But if something is only affected by our algorithms and not by any manual action that flagged something that violated our guidelines, then normally you wouldn’t be able to apply against the algorithm. The algorithm would just continue to run, and what you would do is you would need to change your site such that the algorithms would no longer detect it as spam. If you’re doing a reconsideration request, that’s something to be aware of. The way that things are set up right now is it’s testing against the manual actions that we’ve taken.

by Matt Cutts - Google's Head of Search Quality Team


Original video: