Can a title be too short?
The short :) answer is that you’d better stick to the 50-60 characters rule. The longer answer: there’s no “official” minimum length requirement, you may even use one word, but as with all things in SEO – there are pros and cons. A page may rank higher for exact phrases, but at the same time a short title can be seen as too vague and will not necessarily help you rank for long-tail keywords. In most cases, it’s better to use a longer title that captures more keywords in a single shot.
What if my title is too long and I don’t want to edit it?
If a title is too long, Google will simply cut it and will introduce some “…” at the end. As long as the cut part does not include your focus keyword, it’s not that bad. But that is why we recommend to include the most important keywords at the beginning. If your keywords do get cut off, it’s better to rephrase the title. Remember that you also need to think of CTR!
I think I’ve got a better idea for a title, should I change it?
If you noticed other articles with certain CTAs perform better, or anything else, of course you can edit the title. Just make sure to follow all the above guidelines. Also, to trigger a recrawl – you may use Google Search Console to submit the page
. Be aware that changing your title this could bring more traffic but could also bring a decrease. Always be testing!
Why is Google not using my title tag?
Google simply thinks their title is better. Let’s take a look at a few potential reasons:
- The title is too short
- The title is too long
- The title is not an accurate summary of the page
- The title doesn’t include the brand name
- There is no title tag :)
- You have more title tags on the same page. Google may pick one or may rewrite the title altogether.
- It does not match the search query. In this case, Google rewrites the title to make it more appealing to the user.
- The page is not crawlable. In some cases robots.txt block search engines from crawling the page, but they could still show it in results and use a title generated from other signals such as links.