Is the order of links on a page important for SEO?

Is the order of links on a page important for SEO? - answered by Matt Cutts

Matt's answer:

CUTTS: We have a question from Matt in Lexington, Kentucky. “Wohoo, go Wildcats!” Matt asks, “Is first link priority and on-page SEO factor? If so, should we modify CSS or JavaScript to show the correct link first?” So, if I understand this question correctly, he is saying, okay, does the first link on a page really matter a lot? And so, should I make sure that that first link is really what I care about the most. In general, I wouldn’t worry about it. You know, I wouldn’t. If you have a thousand links, I wouldn’t make it a thousand and first but there’s no special benefit to having it be the first link. Typically, Google will parse a page and we’re willing to extract hundreds of links in order to find the ones that we think are relevant. So, as long as the page is on there somewhere where the user can see it, the user can click on it, Googlebot can follow that link, you should be in good shape. So, I wouldn’t worry about bending over backwards or doing weird CSS or JavaScript to try to make sure that you show the first link so it’s the most important link. Google will try to find all of those links.

by Matt Cutts - Google's Head of Search Quality Team


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