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Do dates in URLs determine freshness?

Do dates in URLs determine freshness? - answered by Matt Cutts

Matt's answer:

CUTTS: Felipe Santos from New York asks, “Do dates in the URL of blogs or websites help determine freshness of the content or is it largely ignored?” Well, I think dates in the URL or in the content can be very useful, but people can also try to optimize that and, say, they’re always ten minutes old. So we have our own measures of how fresh pages are; for example, the first time that our crawler saw a page. We also look at, you know, revisiting pages how much the content changes. So I think it’s a good idea to have a URL very clearly somewhere on your page that, you know, people can find out how old the content is. But I don’t think that you necessarily need to do it for Googlebot’s sake. So it’s a good usability thing, but Google has its own ways of measuring how fresh various content is. You don’t need to worry about having the URL in the–the date in the URL or directly in the content just to convince Google that it’s fresh. We already do that computation to figure it out for ourselves.

by Matt Cutts - Google's Head of Search Quality Team


Original video: