Can I publish 100+ pages at once?

Can I publish 100+ pages at once? - answered by Matt Cutts

Matt's answer:

CUTTS: We have a question from Dave in the Philippines, who asks, “If you have a lot of blog content for a new section of a site (100+ pages), is it best to release it over a period of time, or is it fine to just unleash 100 pages? I think in most cases, especially if it’s high quality content, I would just unleash the hundred pages. Now, if you were talking about ten thousand or a hundred thousand or a million pages, you might be just a little more cautious. It’s not that that would cause any sort of automatic penalty, but if we see a site that’s, you know, was nothing the other day and suddenly there’s four million pages in our index, you know, that might be the sort of thing where someone might come and take a look at that site and just say, “Okay, is this a legitimate content or is this nothing but auto-generated junk,” you know, that sort of thing or, you know, there’s no value added to this content. So, a hundred pages, I really wouldn’t worry about. I would make sure that it is high-quality content. A lot of the times when you’re creating content organically, you’ll end up with a page at a time, and I’d say just go ahead and publish it when you have that, you know, new page. You don’t necessarily have to wait until you’ve got a lot of different content and batch it up and release it. It’s totally fine to release it just, you know, a page at a time. But, you know, especially for small scale stuff and especially if it’s high-quality content, I wouldn’t worry about it.

by Matt Cutts - Google's Head of Search Quality Team


Original video: