Will adding my Twitter feed to my website increase my PageRank?

Matt's answer:

commentator: We have another question from Land Lubber. Some of the questions are good so I’m enjoying answering them. “An SEO suggested that I take all the content on my Twitter page and auto-feed it into a section on my website. Will this really help my site’s PageRank? Does simply duplicating my Twitter page really earn any juice? How can we capitalize on Twitter?” So the answer to the first two questions is “No.” Just adding more content doesn’t get you any more links. Duplicating your Twitty pa-Twitter page on your Website doesn’t earn you any more juice. Now that’s not to say that it can’t be a useful addition to your Website. Adding more content can attract links but it doesn’t automatically attract links. Adding more content doesn’t automatically affect your PageRank. Remember PageRank is based on who links you and how reputable those people are. So if you post somethin’ on Twitter the people enjoyed — for example, a while ago I said, “When you have five minutes to spare Twitter is a great way to fill 35 minutes.” People like that. They re-Tweeted it. So that might be somethin’ that would be worth adding on my Website. But I wouldn’t put every single thing that’s on your Twitter feed on your Website because you’ll probably either bore people to tears and they’ll leave, or people will see, “Well what’s the difference between the blog and the Website? I don’t really see any difference.” Think about the sort of stuff that you do on Twitter. Sometimes you’re sharing links. That can be especially cool on a Website or a blog. Sometimes you’re dropping little mind bombs or thought bombs, just fun things. That might or might not translate to your Website. And sometimes you’re conversing with people, just talking back and forth. That tends not to translate to a Website all that well. So rather than just putting an autofeed where everything on Twitter automatically shows up in-on your Website — which you can do and won’t hurt you probably unless your readers get bored or decide to leave. What I would do instead is I would think about, “What were the things in the last week that I Tweeted that were either really cool or that people re-Tweeted a lot or that people really enjoyed.” And I’d sort of think about taking the highlights and maybe putting those on your Website. If you just put the raw feed, that’s not always going to be as completely interesting. I don’t think it will hurt; maybe it might make a good piece of sidebar content. But just that by itself won’t increase your PageRank unless people see it, like it, and decide to link to you and that’s the sort of thing that can affect your PageRank.

by Matt Cutts - Google's Head of Search Quality Team

Original video: