Google’s YouTube Channels

Matt's answer:

CUTTS: Hi there, this is Matt Cutts. And I wanted to talk to you about some hidden gems of Google on YouTube. So this is kind of fun. There’s two or three things you might not know about on YouTube that are really quite interesting. If you go and you type in to Google, Google Tech Talks, you will find the number one result is a channel with all kinds of Tech Talks about Google. And in fact, over 1,000 videos where someone has come to Google and given a Tech Talk and then we’ve taped that, digitized it and put it up on YouTube. So there’s all kinds of fantastic people. Good speakers, speakers who were doing, you know, incredible things. It’s a lot of great resources, and I highly encourage you to check it out. It’s a lot of fun video. There’s another fun one which is Google I/O, they put all of their Tech Talks pretty much digitized online. So there are a few Fire site chats that didn’t get digitized. If you just do a search for Google I/O, you’ll see a site link that says Session Videos. And then if you click on that, just about every single session and there were a lot of sessions were again videoed and digitized and then uploaded, so you can watch those. So if you weren’t able to attend Google I/O, you can see what all the content was that was presented. The favorite other last little tidbit, I wanted to show you on YouTube is something called Reporter Center. What YouTube did is they went out and they talked to a whole bunch of different reporters and got them to record roughly five minute videos about what makes a story good, how to do an interview, how to go and report international news without getting killed, all sorts of really useful things. So I highly encourage you to check that out as well because it’s just incredibly good content. It’s a lot of fun, and it’s straight from the horse’s mouth. Reporters talking about how to do citizen reporting or reporting of any kind, and you can learn a lot from it. It’s a good hidden tip.

by Matt Cutts - Google's Head of Search Quality Team

Original video: