SEO stands for Search Engine Optimization. This process is part of promoting a website in order to attract more quality visits from search engines. For online businesses this means an increase in clients and sales. The main advantage of optimizing a website is that it will finally become more user friendly, which in turn contributes to a higher level of confidence, utility and popularity – all of these being criteria used to rank websites within the search engine result pages.
In general, the costs for online promotion services depend directly on the level of expertise of the promotion team and on the time allocated for every individual task. Moreover, every project is unique, which means that a subset of personalized skills adapted to specific conditions is required. In conclusion, SEO must be seen as a necessary investment, which, although expensive, will always remain the cheapest source of new clients in the long run.
Aimed at diminishing risks and expenses for online promotion – the services provided by SEOlium limit to consultancy and SEO tools, and the prices depend on a number of factors, the most important being: the volume of work, the degree of competition and the risks of irreversible decisions. One thing will always be true though – we will never be the cheapest, but we will deliver the best quality!
First of all, decision making; based on a knowledge set acquired throughout the years and on “numbers”, i.e. scientific data collected by our tools regarding the specific situation of the promoted website and its competitors. This data reflects an objective reality on the quality and performance metrics of websites within a specific niche, hence using it leads to a pragmatic process of website optimization and promotion.
The consultancy may be used for:
The SEOlium services represent a combination of: outsourcing the editorial and promotion team management, SEO consultancy, SEO tools and SEO trainings.
The price depends on the volume of work, but since every project requires a personalized set of skills and resources, the final cost starts from a predefined ceiling and may decrease or increase subject to these factors. The level of competition and the risks associated with irreversible decisions, the potential of winning a loyal client or simply the satisfaction we get from our work are also taken into account.
Because we are perfectionists. And theoreticians. And poets. SEO requires sacrifice and some consulting or full SEO services companies refuse to execute certain works or recommend faulty website promotion directions, thus taking the path of the least resistance while claiming groundless motifs. It takes someone to monitor the optimization process and intervene when things deviate from the optimal trajectory. At the same time, all decisions we take are backed up by sophisticated mathematical calculations based on the analytic data collected by our internal tools.
There are no guarantees in SEO. Nobody knows the algorithms of search engines. Except for us. Obviously. ;) Website promotion is half science, half art. There is one thing we can guarantee though – we will always take account of the long-term interests of your business, therefore risk reduction within a promotion campaign in the spirit of loyal competition will always be our top priority.
No. Test it – no. Still, sometimes we provide our services on a “pro bono” basis, but we need to really believe in the project for this. If you want to learn if your website is eligible for free or low-cost promotion – please contact us and provide as many details as possible on the reasons why you think that you qualify as a good candidate.
The short answer – you should keep in mind that SEO is a long-term investment.
The long answer – it depends. If all ideas and instructions from the consultancy reports have been successfully implemented and the quality indicators are better than those of your competitors – everything is in the “hands” of the search engines. Depending on the global volume of searches, the level of competition or the geographic location, it may take from several days to several months before the changes are taken into consideration.
There are several options even. But each one costs money. The most popular are the PPC (pay per click) networks Google Adwords or Bing Ads where you pay for every visitor who lands on your website. There is also the option to use social networks like Facebook or LinkedIn where you can select the public according to a variety of criteria (sex, age, language, geographic location, education, etc.). Several payment models are available. In general, it is recommended to use these promotion channels in parallel with SEO, provided that this makes sense for your business.
Yes, but there are a few exceptions. We reserve the right to take this decision for every individual case. We will not promote pornographic websites or those that incite to hatred or discrimination, websites that sell illegal substances or any other website that violates the modern moral standards.
Auditing a website may take up to several days, subject to the number of pages and their complexity. The competition analysis may take another several days subject to the niche in question. In general, the life cycle of a website is iterative and the golden rule is: SEO never ends; there is always room to optimize something. This means that, after every consultancy report, the instructions are being implemented and then the quality, performance and popularity metrics are measured once again, then a report is drafted, the new ideas are implemented and so on.
Certainly. It is even better if you do it at the design and implementation stage since certain decisions, unfortunately, are irreversible.
We have partnership agreements with certain hosting, web-design or other IT companies. As a result, we can connect you with them or we can provide any kind of assistance to help your project have a successful start in the virtual world.
We are glad to clarify any other question you might have. Please contact us.